FASHION & LUXURY: BUILT FOR A WORLD THAT WEARS MEANING
Where craftsmanship meets connection, a handbag, a sneaker drop, a couture tag, these are no longer just products; they’re proofs of identity.
From Seoul to Paris, loyalty in fashion runs deeper than fabric: it’s trust, recognition, and belonging worn in public.
Every purchase carries a silent question: Is it real, and does it recognize me back? That moment of uncertainty, the need to know your story, is where Fanlayer begins. We protect that invisible bond between maker and owner, turning craftsmanship into a connection that can be proven.
Fanlayer answers that question with verified ownership that endures far beyond the point of sale.
Fashion and luxury together represent a $1.7T global market (Bain & Company, 2025).
Yet more than $50B a year vanishes to counterfeits (OECD & EUIPO, 2025), while resale platforms move $36–40B in secondary goods that brands can’t verify or monetize (Verified Market Research, 2025).
Fanlayer transforms that loss into continuity, turning every SKU into a living certificate of authenticity and engagement.
Global standards like the EU Digital Product Passport (DPP) are making digital identity mandatory by 2026–2027 (European Commission, 2024); Fanlayer lets fashion houses turn compliance into connection.
When the runway ends, the connection shouldn’t.
Why It Matters
Luxury has always been built on provenance and story, but in an era of resale and remix culture, provenance alone isn’t enough.
Today’s buyers expect proof of authenticity and participation: a tag that unlocks access, community, and verified ownership across time.
Fashion is no longer seasonal; it’s social currency. Yet value still leaks away through counterfeits, gray-market resales, and anonymous ownership. The numbers tell a clear story: authenticity and connection are no longer separate values. When proof and emotion merge, loyalty stops being seasonal.
Counterfeits cost fashion and luxury more than $50B annually (OECD & EUIPO, 2025).
Resale luxury market: ≈ $36–40B, growing 10–15% YoY (Verified Market Research, 2025).
Gen Z now directs >60% of its discretionary spending toward identity-linked purchases (McKinsey State of Fashion, 2025).
Fanlayer reconnects what’s lost. Each verified bag, sneaker, or accessory becomes a dynamic identity token, authentic at every scan, capable of unlocking digital moments or returning royalties at verified resale.
Because in fashion, trust is currency, and Fanlayer makes that trust measurable.
THE FUTURE OF CONSUMER ENGAGEMENT
Consumers no longer wear or carry brands; they expect brands to recognize them back. From token-gated drops to digital twins, fashion is entering an era where ownership is participation.
Fanlayer enables that future: every verified product becomes a wearable proof of belonging.
Across categories, products are evolving from objects of desire to channels of dialogue, proof that the buyer and brand still share a story.
Market Forces (2024–2025)
13.7M NFC-tagged garments sold in 2023 with 42% consumer engagement (Market Reports World, 2024).
Identity-driven licensing ↑ 10% YoY → $307.9B (License Global, 2025).
Luxury resale ↑ > 20% YoY as verified ownership becomes a status symbol (Bain, 2025).
EU DPP rollout (2026–2027) requires unique product identifiers for traceability (European Commission, 2024).
Each scan, tag, or twin isn’t just compliance; it’s how emotion meets data, how every product remembers who it was made for.
Fanlayer turns these mandates into emotional advantage, authentication that feels personal, not procedural.
Where the Market Is Going
Luxury is entering its own fandom era. For decades, exclusivity defined value; now, connection defines longevity. From runway drops to resale platforms, ownership is shifting from possession to participation.
As digital and physical merge, the same behavior that is transforming entertainment, apparel, and sports is reshaping fashion. Consumers don’t just want luxury; they want proof of belonging and the story behind it.
Key Market Signals (2024–2025)
Phygital adoption is mainstream: 13.7M NFC-tagged garments sold in 2023 with 42% engagement (Market Reports World, 2024).
Identity-driven licensing grew 10% YoY to $307.9B (License Global, 2025).
Luxury resale now exceeds $36–40B, up 10–15% annually, driven by verified ownership demand (Verified Market Research, 2025).
Gen Z directs over 60% of discretionary spend toward products tied to personal identity and authenticity (McKinsey State of Fashion, 2025).
EU Digital Product Passport (DPP) rollout by 2026–2027 will require a traceable digital identity for every SKU (European Commission, 2024).
Together, these signals reveal a single truth: The next era of luxury isn’t about what’s sold, it’s about what stays connected.
Imagine the New Era of Merchandise
For fashion houses, the runway is the pinnacle, but the emotional high fades too quickly. The next era of luxury isn’t just about ownership, it’s about connection that endures.
Buyers already line up for capsule drops and limited editions. Fanlayer structures that energy into authenticated, licensed revenue, turning one-time purchases into living ecosystems of engagement and verified ownership.
Examples of how verified continuity becomes measurable value:
Handbags & Accessories: Retrofitted for $1.50–$3 per unit, adding verified resale royalties and measurable uplift on limited runs.
Smart Charms & Jewelry Tags: Unlock exclusive atelier videos, collection previews, or designer notes at authenticated scan.
Footwear & Apparel: Designed for verified resale and milestone unlocks, shoes that remember the collection they came from.
Couture & Bespoke Pieces: Carry digital provenance certificates that evolve over time, rewarding verified collectors.
AI Wardrobe Hubs: As AI styling tools mature, curate inspiration from a user’s verified pieces, creating year-round digital touchpoints and re-engagement triggers.
Each verified interaction builds incremental revenue through product upgrades, resale royalties, and premium SKUs, transforming fashion from seasonal to continuous.
Even a 3–5 % retrofit rate across core SKUs can yield nine-figure recurring gains for top houses.
(All figures and examples illustrative; subject to license terms.
Prototypes shown are conceptual. We have held exploratory calls with Avery Dennison about UID components, encasement options across form factors, indicative lead times, and potential OEM introductions. No affiliation or endorsement is implied.
THE TRUSTED STANDARD
Every major industry relies on an invisible foundation: Dolby for sound, Qualcomm for wireless, and Visa for transactions.
Fanlayer is built to be that foundation for verified, experience-driven products across fashion, design, and luxury retail.
As GS1 Digital Link and EU Digital Product Passport (DPP) frameworks converge, Fanlayer extends compliance into emotion, turning authentication into the new signal of belonging.
Through its patent-pending UID Lifecycle Framework, each product can:
Verify provenance instantly
Unlock engagement triggers (collection previews, atelier notes, or care rewards)
Support royalty logic at verified resale
Carry identity across owners, so value and trust never fade
“I built Fanlayer so products don’t stop connecting, or earning, after checkout.” — Brian Wilson, Founder
Patent pending; non-provisional filing in progress with Sterne Kessler for global standardization.
INCREASE YOUR REVENUE POTENTIAL
Extend Brand Value. Reward Verified Ownership.
Fanlayer creates value on both sides of the experience. Every figure here traces back to one simple truth: verified products don’t just protect value, they create it. Fanlayer turns lost trust into measurable return.
For houses and designers, it extends lifetime revenue through verified SKUs, royalties, and behavioral insight.
For buyers, it strengthens recognition and belonging, pieces that respond, reward, and remember.
Fashion & Luxury = $1.7T market (Bain, 2025)
→ $50B lost to counterfeits (OECD & EUIPO, 2025)
→ $36–40B resale unverified (Verified Market Research, 2025)
Fanlayer turns that leakage into continuity; every verified item becomes an authenticated, royalty-ready touchpoint.
Integration ROI Benchmarks
Integrating Fanlayer tech into existing SKUs can deliver +10–15% uplift in Year One. Launching new connected categories, smart charms, wearables, or AI style hubs can multiply portfolio revenue into the multi-billion-dollar range.
Illustrative ROI Examples (Existing SKUs)
Handbags @ $4,500 × 1M units = $4.5B baseline → +$450–675M uplift (+10–15%).
Sneakers @ $1,200 × 2M units = $2.4B baseline → +$240–360M uplift.
New Fanlayer Categories (Connected SKUs)
Smart Charms @ $150 × 5% of 10M buyers ≈ $75M gross.
AI Wardrobe Hubs @ $299 × 5% ≈ $150M gross.
Portfolio Math (illustrative)
Emerging Label (≈ 500K buyers): Handbags @ 10% = $60M uplift.
Heritage House (≈ 5M buyers): Wearables @ 5% = $125M.
Luxury Conglomerate (≈ 10M buyers across multiple maisons): Portfolio ≈ $400M conservative / $1B mid-case.
Even a 3–5% adoption rate can cover Year-One integration costs, and expansion compounds into recurring, nine-figure royalty engines.
(All figures illustrative; subject to license terms.)
EASY TO INTEGRATE
Fanlayer is built for fast, low-friction integration. Licensees can retrofit existing SKUs or launch new collections without rebuilding supply chains.
Typical Feasibility
Retrofit ≈ $1.50–$3.00 per unit (UID tag + registry + dashboard slice)
Integration window ≈ 8–16 weeks
Support: provisioning docs, SDK/API access, and OEM pathways
Works with standard vendors (e.g., Avery Dennison, NXP partners) and keeps current manufacturers in place.
Products activate at the point of sale, verifying authenticity and automatically linking engagement or royalty logic. Licensees can view verified activity, resale data, and engagement metrics through a live dashboard, providing full SKU visibility.
Even a 1–3% attach rate often covers integration costs within the first product cycle.
Start Small, Scale Fast
Fanlayer is designed for progressive adoption: start small, prove uplift quickly, then scale into portfolio-wide opportunities.
Retrofit Existing SKUs: As little as $1.50–$3.00 per unit. Example: a $450 handbag retrofitted at $3 can deliver +10–15% uplift in Year One.
Add 1–2 New Categories: Smart charms, connected wearables, or AI style hubs prove premium upside.
Scale to Portfolios: Emerging labels see seven-figure gains; heritage houses and luxury conglomerates unlock nine-figure royalty engines.
Once UID-enabled products become the standard, portfolios scale automatically. The Dolby / Qualcomm path for luxury houses and designers.
LIVING OWNERSHIP IN ACTION
Runway shows end. Identity doesn’t.
Fanlayer turns every piece into a living record of provenance and participation, where every interaction feels personal.
When your bag speaks back: a designer voice note unlocks on the anniversary of its release, thanking verified owners for keeping the story alive.
When your sneakers tell your story: verified wear unlocks VIP previews, and every authenticated resale records its heritage for the next collector.
When care becomes connection: a quick scan unlocks atelier repair credits, craftsmanship tips, or private concierge offers.
When style recognizes you: your AI style hub curates looks from your verified wardrobe, inviting you to VIP previews and capsule releases.
Each moment extends recognition and returns value, proof that style can earn forever while keeping the emotion of craftsmanship intact.
ALWAYS-ON CONNECTION
Fashion drops end; identity does not. Fanlayer creates a 365-day connection through small, everyday touchpoints that build loyalty and drive repeat value.
What used to end at the sale now loops back as a relationship. Fanlayer turns routine touchpoints into quiet moments of recognition, proof that every verified piece still belongs to its owner and its story.
Examples:
Seasonal check-ins → exclusive lookbooks
Anniversaries → limited edition reissues
Verified resale → royalty return and heritage tracking
Milestone ownership → digital badges or VIP status
Even a 5% monthly scan rate compounds into sustained revenue and measurable brand engagement.
This is how luxury becomes living identity, continuous, verifiable, and built to last.
In the broader consumer landscape, this same shift is redefining how value is measured, not by what’s sold, but by how it continues to connect and earn.
PARTNER WITH US
Fanlayer is now in the non-provisional patent phase with Sterne Kessler, one of the leading IP firms in the U.S.
We’re inviting select agencies and brands to explore early-stage collaboration ahead of pilot readiness.
What partners receive:
ROI preview on 1–2 SKUs
Attach-rate modeling and integration brief
OEM-ready prototype validation
NDA-based discovery session with the founder
Let’s define how technology can preserve craftsmanship itself. Join the first wave, defining what connection feels like after the encore.
We’re inviting a handful of houses and innovators to help define how craftsmanship lives beyond possession. Together, we can prove that authenticity itself can be a luxury experience.
Secure Your Pilot Path
Request NDA + ROI Pack | brian@fanlayer.io
Includes attach-rate modeling on your top SKUs, feasibility window, and OEM pathways.
Let’s explore your first verified SKU, a low-lift pilot that shows measurable lift before full licensing begins.