SPORTS: BUILT FOR THE WORLD’S MOST PASSIONATE FANS
A stadium pulsing with 50,000 supporters in jerseys, caps, and waving towels isn’t just a spectacle; it’s loyalty that spans generations and borders.
Sports aren’t just games
Global licensed sports merchandise is ≈ $36.4B (2024). Across football, basketball, baseball, and global soccer, billions of fans power the world’s largest passion market. Yet much of that value peaks on game day and fades quickly, with resales and counterfeits draining billions of dollars clubs never see.
Every fan knows the moment, the roar when the team scores, the confetti when a title is won. These memories deserve permanence. Fanlayer’s UID registry makes resale value enforceable, enabling royalties to be routed back to clubs and leagues. Each jersey or collectible becomes proof of belonging that carries value across seasons and generations.
With Fanlayer, every sale becomes a smart asset, verified, traceable, and royalty-ready.
When the Chiefs won the Super Bowl, Fanatics reported record-breaking sales in 24 hours. Fanlayer turns that 24-hour spike into year-round revenue.
Global standards like the EU Digital Product Passport and emerging U.S. traceability rules are accelerating the shift toward authenticated, identity-linked merchandise.
Because loyalty isn’t measured in scores, it’s measured in what fans keep earning.
Why it Matters
Sports are no longer about moments alone; they’re living identity systems where community and commerce move together. Fans expect every purchase to connect them to their teams and unlock something new, not once, but continuously.
U.S. authorities seized ~$97M in counterfeit sports gear ahead of the 2020 Super Bowl, through Operation Team Player, a nationwide initiative led by Homeland Security Investigations and Customs and Border Protection to protect fans and rights holders.
Capturing even 1 % through verified resale would generate tens of millions in new royalty revenue.
Fanlayer provides the framework to make it real. Its UID lifecycle authenticates jerseys, caps, and collectibles at sale, enables royalty-ready resale, and keeps fans engaged year-round.
For leagues and clubs defining the next era, advantage belongs to those who can prove authenticity, protect royalties, and sustain identity across seasons.
Fanlayer transforms short-term hype into long-term licensed value, keeping every WIN earning.
THE FUTURE OF FAN ENGAGEMENT
The way fans expect to connect with their favorite teams is evolving fast, and sports are leading the shift. Audiences no longer consume; they expect to participate.
From fantasy leagues to verified merch drops, fans want physical products that recognize them back. Fanlayer enables that future, making every verified jersey, cap, or collectible a living touchpoint that carries loyalty forward.
Across categories, products are evolving into interactive identity layers, not just owned objects, but living proof of participation. Supporters now expect what they buy to recognize them, carry data forward, and create continuity between the stadium and the digital world.
Where the Market Is Going
Sports are the blueprint for global fandom. Fans already treat jerseys, caps, and memberships as proof of identity, and they’re paying premiums for rarity, authenticity, and proximity to their clubs.
As digital and physical merge, that behavior is spreading across every league and sport.
Phygital adoption is expanding: roughly 13 million NFC-enabled garments shipped in 2023, with average scan engagement near 40% (Market Reports World 2024).
Global licensed retail sales are ≈ $370B, with entertainment and sports among the top drivers (Licensing International 2024).
Always-on participation is now expected: “Audiences now want to actively participate in the worlds they love” (License Global 2025).
Together, these shifts point to one reality: the next era of sports merchandise isn’t about transactions, it’s about relationships that persist.
Imagine the New Era of Merchandise
For fans, championship day is the pinnacle, but the emotional high fades too quickly. The next generation of fandom is about connection that endures.
Fans already line up overnight for jerseys and limited drops. Fanlayer structures that passion into authenticated, licensed revenue, turning seasonal sales into living ecosystems of engagement and verified ownership.
Illustrative Scenarios
Jerseys & Caps: Retrofitted for $1.50–$3 per unit, adding verified resale royalties and measurable uplift on limited runs.
Smart Charms: Unlock locker-room clips, victory highlights, or commemorative content.
Collectibles & Equipment: Designed for verified resale and anniversary unlocks, items that keep earning.
Wearables & AI Hubs: Connect fans year-round through season countdowns, player milestones, and shared highlight rituals.
Each trigger builds incremental revenue through product upgrades, verified resale, or premium SKUs, transforming collectibles into living proof of belonging.
(All figures and examples are illustrative; subject to license terms.)
Prototypes shown are conceptual. We have held exploratory calls with Avery Dennison about UID components, encasement options across form factors, indicative lead times, and potential OEM introductions. No affiliation or endorsement is implied.
The Trusted Standard
Every major industry runs on a trusted layer: Dolby for sound, Qualcomm for wireless, and Visa for transactions.
Fanlayer is built to be that standard for authenticated products and licensed engagement.
Each item connected through Fanlayer’s patent-pending UID lifecycle verifies authenticity, supports royalty-ready resale, and enables ongoing connection between brands and fans.
The system protects rights holders, opens recurring-revenue models, and gives fans confidence that what they own is real, traceable, and alive.
As GS1 Digital Link, DPP, and major traceability standards converge, brands are moving toward a single verifiable framework for product identity. As connected products become the norm, they need a trusted layer that governs authenticity and value throughout their lifecycle.
“I built Fanlayer because products should not stop connecting, or earning, the moment they are sold.” — Brian Wilson, Founder.
INCREASE YOUR REVENUE POTENTIAL
Grow Your Team Revenue. Strengthen Fan Loyalty. Fanlayer creates value on both sides of the experience.
For leagues and clubs, it expands lifetime revenue through verified SKUs, royalties, and data insight.
For fans, it deepens connection and pride, products that recognize, reward, and remember every victory.
Sports are the world’s largest passion market: over 4 B fans drive more than $100 B in annual licensed merchandise sales (Statista 2025, Grand View Research 2024). Yet most of that value peaks on game day. Fanlayer turns it into an always-on revenue engine, verified, measurable, and repeatable.
Integrating Fanlayer technology into existing SKUs can deliver a +10–15 % uplift in Year One.
Launching new connected categories, smart charms, wearables, and AI fan hubs can multiply portfolio revenue into the multi-billion-dollar range.
Illustrative ROI Examples (Existing SKUs)
Jerseys @ $120 × 1M units = $120M baseline → +$12–18M uplift (+10–15%).
Caps @ $35 × 2M units = $70 M baseline → +$7–10M uplift.
New Fanlayer Categories (Connected SKUs)
Smart charms @ $39 × 5% of 10M fans ≈ $19.5M annual gross.
AI fan hubs @ $299 × 3% ≈ $89.7M gross.
Portfolio Math (illustrative)
Rookie player (≈ 2M fans): Charms @ 5% = $3.9M / 20% = $15.6M.
Franchise club (≈ 10M fans): Wearables @ 8% = $103M.
League portfolio (aggregate ≈ 80–100M fans): ≈ $2–4B conservative / $6–8B mid-case.
(Assumes charms = $39 unit price; wearables ≈$129; AI fan hub = $299.)
Even a 3–5% adoption rate covers Year-One integration costs; expansion compounds into league-wide, recurring royalty engines.
(All figures illustrative; subject to license terms.)
EASY TO INTEGRATE
Fanlayer is built for fast, low-friction integration. Licensees can retrofit existing SKUs or launch new ones without rebuilding supply chains.
Typical Feasibility: Fanlayer works with standard vendors (e.g., Avery Dennison, NXP partners) and keeps current manufacturers in place.
Retrofit ≈ $1.50–$3.00 per unit (UID tag + registry + dashboard slice)
Integration window ≈ 8–16 weeks (illustrative)
Full support: provisioning docs, SDK/API access, OEM pathways
Products activate at the point of sale, verifying authenticity and automatically linking engagement or royalty logic. Licensees can view verified activity, resale data, and engagement metrics through a live dashboard, giving full visibility across SKUs.
Even a 1–3% attach rate often covers integration costs within the first product cycle.
Start Small, Scale Fast: Fanlayer is designed for progressive adoption: start small, prove uplift quickly, then scale into nine-figure opportunities.
Retrofit Existing SKUs: As little as $1.50–$3.00 per unit. Example: a $120 jersey retrofitted at $1.50 can return +$12–18M in Year One.
Add 1–2 New Categories: Charms, wearables, or AI hubs prove premium upside.
Scale to Portfolios: Teams and leagues generate seven- to nine-figure returns.
Once live, every scan becomes proof of belonging, closing the loop between fan and franchise.
LIVING OWNERSHIP IN ACTION
The emotion of a championship fades fast, but Fanlayer keeps it alive. Every verified product becomes part of the story that fans relive, share, and earn from long after the final whistle.
Imagine this:
At home, your verified jersey unlocks a personal highlight reel or post-game message from the captain after each major win.
On the go, your smart charm pulses in team colors when a trade is announced or a title is clinched.
During a stream, your wearable syncs with live commentary, vibrating as the game turns and unlocking behind-the-scenes locker-room clips.
That night, your AI fan hub curates a victory montage, logs your engagement streak, and drops a digital collectible celebrating your team’s milestone.
Weeks later, your collectible or cap reactivates for the season-ticket renewal window, unlocking a loyalty offer or exclusive pre-order link.
Each small moment reignites pride and belonging, turning verified merchandise into an interactive tradition that keeps loyalty measurable, emotional, and rewarding.
(All examples illustrative; subject to license terms.)
ALWAYS ON FANDOM
The games end. Belonging is constant. Fanlayer keeps that connection alive between seasons, drafts, and championships, turning every highlight into verified engagement and value.
Fanlayer extends the season’s energy into every day of the year.
Three Always-On Pillars:
Team moments: record breaks, titles, trades.
Fan milestones: birthdays, season renewals, membership streaks.
Community energy: livestreams, fantasy leagues, in-venue activations.
Even a 5 % monthly scan rate compounds into repeat sales, verified resales, and royalty events, keeping loyalty active all year.
Fanlayer gives that energy structure, proof that passion can be continuous, measurable, and rewarded.
PARTNER WITH US
Fanlayer is now in the non-provisional patent phase with Sterne Kessler, one of the leading IP firms in the U.S. We’re inviting select leagues, clubs, and apparel partners to explore early-stage collaboration ahead of pilot readiness.
What Partners Receive
ROI preview on 1–2 SKUs
Attach-rate modeling and integration brief
OEM-ready prototype validation
NDA-based discovery session with the founder
Join the first wave, defining what fandom feels like after the whistle.
Secure Your Pilot Path
Request NDA + ROI Pack
brian@fanlayer.io
Includes attach-rate modeling on your top SKUs, feasibility window, and OEM pathways.
Let’s explore your first verified SKU, a low-lift pilot that shows measurable lift before full licensing begins.