The Digital Identity Layer for Physical Products
Built for brands, licensors, and manufacturers designing identity-aware physical products.
Give physical products a lifecycle, not just a SKU.
Fanlayer gives physical products a secure, verifiable digital identity that supports identity verification and lifecycle-state signaling across the product’s lifespan.
Brands have experimented with connected products for years, but many initiatives never moved beyond pilots. Fanlayer was designed to operate beyond that point.
It works with the same NFC and RFID infrastructure brands already use, allowing products to carry a persistent digital identity without changing manufacturing workflows or becoming a campaign, an app, or a closed system.
Why this matters
Most brands still rely on basic identifiers (barcodes, QR codes, static SKUs) that confirm logistics, not product identity or continuity
A single scan was never enough to support trust or continuity.
When identity ends at checkout, continuity is difficult to sustain. Persistent, product-level identity supports lifecycle continuity.
Regulatory frameworks such as the EU Digital Product Passport and evolving global traceability requirements are increasing pressure for more durable product identity approaches.
What Most Brands Can’t Reliably Do Today
Recognize individual products after purchase and circulation
Once products leave retail, most brands lose the ability to reliably reference a specific unit again.Reference legitimacy without controlling resale
Brands lack neutral infrastructure to acknowledge authentic products without operating or enforcing secondary markets.Acknowledge products during future moments or milestones
Products tied to meaningful moments often go silent after checkout, even when they remain relevant years later.Maintain continuity without operating consumer platforms
Post-sale visibility typically requires apps or closed systems that many brands do not want to run.
Fanlayer provides a persistent product identity infrastructure that makes these capabilities possible, without requiring brands to operate consumer apps, control transactions, or replace existing systems.
What Fanlayer Does
Fanlayer provides UID provisioning and lifecycle-state infrastructure for physical goods.
Fanlayer provides identity, verification, and lifecycle signals for physical products, while licensees decide how those signals are used and what value is delivered within their own systems.
Each Fanlayer-enabled product is assigned a secure, unique identifier (UID) that can be registered, verified, and managed over time according to defined lifecycle states. Fanlayer provides identity and verification infrastructure without operating consumer applications, commerce, or loyalty programs.
Fanlayer is built as a B2B infrastructure, designed for reliability, scale, and long-term category adoption.
This identity is managed through a centralized UID registry and made accessible to licensees via APIs, webhooks, and dashboards.
Exploring digital identity for physical products?
Fanlayer is preparing select pilot collaborations. We welcome exploratory conversations. - Let’s talk.
Persistent Identity as a Design Surface
When identity persists at the product level, physical goods can be recognized as themselves over time and across ownership changes.
This introduces a durable new design surface for physical products: one where verification and lifecycle state can be referenced reliably by downstream systems, without requiring Fanlayer to operate consumer platforms or embed program logic.
How Licensees Use Persistent Identity
Using Fanlayer’s identity layer, licensees may choose to:
Launch new categories of connected physical products
Design access or engagement logic tied to verified product identity
Support identity-aware provenance signals for secondary-market or transfer workflows (licensee-defined)
Fanlayer provides the underlying identity layer. Program design and outcomes are defined and operated by the licensee.
Value emerges when identity persists beyond the first scan and the first owner.
For Brands & Licensees
Product-level verification, provenance continuity, and expanded design flexibility (licensee-defined).
Fanlayer enables brands to treat physical products as identity-aware units, without requiring Fanlayer to operate consumer platforms. Data handling and user engagement remain licensee-defined.
Product-level authentication
Post-sale lifecycle visibility (licensee-defined)
Identity-aware resale or transfer support (policy-controlled)
New connected merchandise concepts
Compatibility with existing NFC and RFID workflows
This is not a campaign layer. It is infrastructure designed to last across seasons, releases, and ownership changes.
Explore Your Industry
Fanlayer’s identity infrastructure can be applied across categories where physical products benefit from verification and long-term relevance.
Explore how Fanlayer is being designed for different industries
(Additional verticals in development)
UID-authenticated merchandise designed to retain meaning beyond the event
Verified gear and memorabilia with authenticated provenance
Interactive souvenirs designed to extend the guest experience
Authenticated products supporting release integrity and provenance
Identity-aware merchandise connected to stories and experiences
Identity-aware collectibles connected to the worlds fans live in
Identity-aware apparel designed to persist beyond wear
Partner With Us
If you are evaluating persistent product identity (authentication and lifecycle state signaling), we welcome exploratory and pilot-scoping conversations.
Early discussions typically focus on licensing structure, pilot scope, and integration feasibility.
Fanlayer is building digital identity infrastructure for the next generation of physical products.