The Digital Identity Layer for Physical Products
Built for brands, licensors, and manufacturers designing identity-aware physical products.
Give products a lifecycle, not just a SKU.
Most physical products go silent the moment they leave the store. They exit the systems that tracked and distributed them, leaving brands with no reliable way to identify or reference individual products once they are in the market.
Fanlayer provides the secure, verifiable digital identity required to enable products to remain referenceable and verifiable after checkout. It enables a product to be recognized and verified throughout its lifecycle, without requiring consumer apps, third-party platforms, or additional friction.
What Fanlayer Is
Fanlayer provides licensed, neutral identity infrastructure for physical goods. We supply product-level identity, verification, and lifecycle status that allows physical products to remain referenceable after sale, even as they move across owners, locations, or time.
Infrastructure Only: Fanlayer provides the "signal," not the story. Licensees define all consumer-facing experiences, policies, and legal frameworks.
System-Level Signals: Fanlayer operates beneath existing CRM, AI, commerce, and marketing systems by supplying verified product-level identity and lifecycle signals that those systems cannot generate on their own.
Designed for Real-World Adoption
Infrastructure-agnostic: Fanlayer works with the same NFC and RFID technologies brands already use. No proprietary hardware or specialized manufacturing is required.
No workflow disruption: Persistent digital identity can be added without changing manufacturing lines or forcing consumers into closed systems that require logins, downloads, or ongoing maintenance.
Optional by design: Brands can start with authentication alone and expand usage only if and when it becomes useful. Narrow deployments are valid indefinitely, allowing for low-risk testing and scaling.
What This Is Not
Fanlayer is not a marketing agency, consumer platform, content host, or loyalty program. We do not operate consumer apps, run campaigns, process payments, enforce resale, or take custody of consumer data.
By focusing strictly on identity infrastructure, Fanlayer provides a stable, neutral foundation that remains consistent even as downstream strategies, platforms, and regulations evolve.
Explore by Industry
Fanlayer’s identity infrastructure applies across categories where physical products benefit from long-term verification, provenance, and post-sale relevance.
UID-authenticated merchandise designed to retain meaning beyond the event
Verified gear and memorabilia with authenticated provenance
Interactive souvenirs designed to extend the guest experience
Authenticated products supporting release integrity and provenance
Identity-aware merchandise connected to stories and experiences
Identity-aware collectibles connected to the worlds fans live in
Identity-aware apparel designed to persist beyond wear
Partner With Us
If you are evaluating how to maintain a persistent connection to your products after checkout, we welcome exploratory and pilot-scoping conversations.
Early discussions typically focus on licensing structure, pilot scope, and integration feasibility aligned to your existing manufacturing and operational workflows.