The digital identity infrastructure for physical products.

Identify and verify products beyond the point of sale

Brands maintain visibility through manufacturing and distribution. After checkout, unit-level visibility ends. Fanlayer licenses infrastructure that restores unit-level visibility after checkout, giving each product unit a persistent digital identity that remains verifiable long after sale.

Fanlayer maintains the registry and verification layer. Licensees define the experience.

What a Persistent Digital Identity Makes Possible

When a product can verify itself beyond the point of sale, it is no longer just a unit sold. It becomes a durable reference point within your digital ecosystem.

Brands can:

Recognize a specific physical item years after purchase, not just its SKU.
Preserve authenticity and legitimacy across resale, gifting, or ownership transfer.
Reference verified products during defined releases, campaigns, or time-bound windows.
Send trusted product verification signals into existing CRM, compliance, and analytics systems.

No consumer apps. No proprietary hardware. No manufacturing disruption.

Built for Operational Integrity

Fanlayer integrates into existing global supply chains without requiring system replacement.

Hardware agnostic: Works with standard NFC and RFID components, including the NFC capability already built into modern smartphones.
App-less verification: Verification occurs instantly in native mobile web environments.
Registry neutrality: We maintain the signal. You define the meaning.

Clear Infrastructure Boundary

To preserve neutrality and reduce operational risk, Fanlayer operates strictly at the registry level.

Fanlayer does not: Operate consumer programs or loyalty apps • Host creative content or media • Process payments or control commercial logic • Enforce resale or secondary market pricing

Fanlayer provides verification and lifecycle state. Licensees define policy, meaning, and downstream implementation.

Explore by Industry

FanLayer’s identity infrastructure applies across categories where physical products benefit from long-term verification, provenance, and post-sale relevance.