The Digital Identity Layer for Physical Products
Built for brands, licensors, and manufacturers designing identity-aware physical products.
Identify and verify products beyond the point of sale.
Most physical products become untraceable once they leave distribution systems. After checkout, brands often have no reliable way to recognize or verify a specific unit in the market.
Fanlayer provides licensed identity infrastructure that allows individual products to remain identifiable and verifiable throughout their lifecycle. This occurs without requiring consumer apps, third-party platforms, or workflow disruption.
What FanLayer Is
Fanlayer is a licensed identity infrastructure for physical goods. We assign and manage product-level identity, verification, and lifecycle status so individual units can be recognized after sale, across time and ownership changes.
Infrastructure only.
Fanlayer provides verified identity signals. Licensees define all consumer-facing experiences, commercial logic, and policies.
Product-level signals.
Fanlayer operates beneath CRM, commerce, and internal systems by supplying verified unit-level identity and lifecycle status that those systems do not natively maintain.
Designed for Real-World Adoption
Works with existing technology. Fanlayer uses standard NFC and RFID components. No proprietary hardware is required.
Fits existing workflows. Persistent identity can be added without redesigning manufacturing lines or forcing consumers into closed ecosystems that require logins or downloads.
Deploy incrementally. Brands can begin with authentication alone and expand usage over time. Limited deployments remain valid without requiring broader rollout.
What This Is Not
Fanlayer is not a marketing agency, consumer platform, loyalty program, marketplace, or content host. We do not operate consumer apps, run campaigns, process payments, or take custody of consumer data.
Fanlayer provides identity infrastructure only. Downstream experiences, commercial rules, and regulatory alignment remain licensee-defined and licensee-operated.
Explore by Industry
FanLayer’s identity infrastructure applies across categories where physical products benefit from long-term verification, provenance, and post-sale relevance.
UID-authenticated merchandise designed to retain meaning beyond the event
Verified gear and memorabilia with authenticated provenance
Interactive souvenirs designed to extend the guest experience
Authenticated products supporting release integrity and provenance
Identity-aware merchandise connected to stories and experiences
Identity-aware collectibles connected to the worlds fans live in
Identity-aware apparel designed to persist beyond wear
Partner With Us
If you are evaluating how to maintain product-level identity after the point of sale, we welcome exploratory and pilot-scoping conversations.
Initial discussions typically focus on licensing structure, pilot scope, and integration feasibility within your existing manufacturing and fulfillment workflows.